Mashad
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PICA's historical Profile: The origins of Pica
Trade Co., Inc. from its present location in
San Francisco
are to be found in
Persia
, where "Grandpa Tabrizi" in 1920s was successfully
continuing his family heritage: International Trading. In those
years, in which the connections to and from foreign countries were
not so close nor convenient as nowadays, Grandpa Tabrizi was
traveling frequently to India, the Far East and Europe in order to
export and import food and food related raw materials from and to
his native Mashad; capital of Khorasan, the largest province of
Persia and worldly renowned as main center for the trade of
Saffron, besides other products. The entrepreneurial spirit of
Grandpa Tabrizi led him to transfer his activities to the capital
of
Persia
:
Tehran
, where he expanded his business incorporating two factories for
processing and exporting sheep casings and hides. The sheep casing
in particular grew into a conspicuous business, as this natural
raw material was sent to
Germany
in bulk quantities to leading factories in production of canned
sausages and sausages in jar. Hides were driven from sheepskin
were being exported mainly to
Italy
to the leather manufacturing factories (tanneries).
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In 1950s two of his sons took over and further expanded the father's
business, by expanding their export quantities for casing and
hides to more European countries, USA and Japan. They also continued
importation and distribution of European food products to Persia.
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In 1977 the grandson,
Steve Tabrizi, after completion of his masters’ degree in Civil
Engineering in the
USA
, went back to
Persia
and after one year of practicing as an engineer, decided to follow
his vocation: international trading. Taking advantage of his
father's teachings, Steve took over the business in 1978 and 2
years later he transferred it to Hamburg-Germany, calling it Pica
Handle GmbH. Later on he went back to the
USA
, where Pica became: PICA TRADE CO., INC. the first corporate
headquarters were established in
Palo Alto
,
California
in 1980 and later on they were moved to its present location in
San Francisco
. Taking advantage of his close cooperation with his father in the
beginning and his intuition and entrepreneurial skills, Steve
brought his company in the last 20 years to become a key supplier
of food and non-food commodities to small and large chain stores
and distributors throughout the
United States
. Pica Trade Co., Inc. has met the requirements to become member
of N.A.S.F.T. and other food related organizations. Pica currently
takes part as a steady exhibitor in major food shows such as Fancy
Food Show and ASD.
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